Culture theory in international marketing: An ontological and epistemological examination

Handbook of Research in International Marketing

Volumn , Issue , 2003, Pages 209-227

  Nakata, Cheryl C ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84896149234     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781950395.00019     Document Type: Chapter

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