Beyond national culture: Implications of cultural dynamics for consumer research

International Marketing Review

Volumn 23, Issue 3, 2006, Pages 322-342

  Craig, C Samuel ^a   Douglas, Susan P ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Cross cultural studies; Globalization; National cultures

Indexed keywords

EID: 33744720116     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610670479     Document Type: Article

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