Underdeveloped Other in country-of-origin theory and practices

Consumption Markets and Culture

Volumn 16, Issue 3, 2013, Pages 240-265

  Varman, Rohit ^a   Costa, Janeen Arnold ^b  

^a Indian Institute of Management   (India)

^b UNIVERSITY OF UTAH   (United States)

Author keywords

country of origin; craft products; globalization; otherness; post development theory

Indexed keywords

EID: 84882266350     PISSN: 10253866     EISSN: 1477223X     Source Type: Journal    
DOI: 10.1080/10253866.2012.668366     Document Type: Article

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