Cultural brands from emerging markets: Brand image across host and home countries

Journal of International Marketing

Volumn 17, Issue 3, 2009, Pages 71-86

  Guzmán, Francisco ^a   Paswan, Audhesh K ^b  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Brand image; Cross border exchanges; Cultural brands; Emerging markets; International branding

Indexed keywords

EID: 70249148572     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.17.3.71     Document Type: Article

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