Social Identity as a Useful Perspective for Self-Concept-based Consumer Research

Psychology and Marketing

Volumn 19, Issue 3, 2002, Pages 235-266

  Reed II, Americus ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036100662     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10011     Document Type: Review

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