Shaping e-retailer's website personality: The importance of experiential marketing

Journal of Retailing and Consumer Services

Volumn 20, Issue 1, 2013, Pages 102-110

  Shobeiri, Saeed ^a   Laroche, Michel ^b   Mazaheri, Ebrahim ^c  

^a UNIVERSITÉ DE SHERBROOKE   (Canada)

^b Canada   (Canada)

^c LAURENTIAN UNIVERSITY   (Canada)

Author keywords

Experiential values; Online retailer; Website personality

Indexed keywords

ELECTRONIC COMMERCE; EMPIRICAL ANALYSIS; INTERNET; INVESTMENT; MARKETING; WORLD WIDE WEB;

EID: 84870406216     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.10.011     Document Type: Article

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