When good brands do bad

Journal of Consumer Research

Volumn 31, Issue 1, 2004, Pages 1-16

  Aaker, Jennifer ^a   Fournier, Susan ^b   Brasel, S Adam ^a  

^a STANFORD UNIVERSITY   (United States)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4043170596     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/383419     Document Type: Article

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