Understanding the online consumer: A typology of online relational norms and behavior

Journal of Interactive Marketing

Volumn 16, Issue 1, 2002, Pages 40-55

  Mathwick, Charla ^a  

^a PORTLAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013337593     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10003     Document Type: Article

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