Dimensions of brand personality

Journal of Marketing Research

Volumn 34, Issue 3, 1997, Pages 347-356

  Aaker, Jennifer L ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031478211     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151897     Document Type: Article

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