Brand personality: Exploring the potential to move from factor analytical to circumplex models

Psychology and Marketing

Volumn 23, Issue 8, 2006, Pages 639-663

  Sweeney, Julian C ^a,c   Brandon, Carol ^b  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b XAVIER UNIVERSITY   (United States)

^c UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746632663     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20122     Document Type: Review

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