Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

Journal of Product and Brand Management

Volumn 19, Issue 2, 2010, Pages 114-130

  Louis, Didier ^a   Lombart, Cindy ^b  

^a UNIVERSITÉ DE NANTES   (France)

^b AUDENCIA BUSINESS SCHOOL   (France)

Author keywords

Brand identity; Brand loyalty; Consumers; Trust

Indexed keywords

EID: 77951610318     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011033467     Document Type: Article

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