A Scale for Measuring Store Personality

Psychology and Marketing

Volumn 20, Issue 5, 2003, Pages 455-469

  D'Astous, Alain ^a   Lévesque, Mélanie ^b  

^a HEC MONTRÉAL   (Canada)

^b L ORÉAL RECHERCHE   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442436801     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10081     Document Type: Article

References (20)

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