An empirical analysis of the brand personality effect

Journal of Product & Brand Management

Volumn 14, Issue 7, 2005, Pages 404-413

  Freling, Traci H ^a   Forbes, Lukas P ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Brand image; Experimental design

Indexed keywords

EID: 30744438593     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510633350     Document Type: Article

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