Customer participation in creating site brand loyalty

Journal of Interactive Marketing

Volumn 15, Issue 4, 2001, Pages 34-45

  Holland, Jonna ^a   Baker, Stacey Menzel ^b  

^a UNIVERSITY OF NEBRASKA AT OMAHA   (United States)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040756396     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.1021     Document Type: Article

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