In search of the sources of brand personality

International Journal of Market Research

Volumn 53, Issue 1, 2011, Pages 95-114

  Maehle, Natalia ^a   Supphellen, Magne ^b  

^a NOFIMA   (Norway)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859986414     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJMR-53-1-095-114     Document Type: Article

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