A model of consumer web navigational behavior: Conceptual development and application

Journal of Business Research

Volumn 58, Issue 8, 2005, Pages 1019-1029

  Richard, Marie Odile ^a   Chandra, Ramdas ^b  

^a HEC MONTRÉAL   (Canada)

^b John Molson School of Business   (Canada)

Author keywords

Consumer behavior; Modeling; Pharmaceutical marketing; Web navigation

Indexed keywords

EID: 12344306358     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.04.001     Document Type: Article

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