Building consumer-brand relationship: A cross-cultural experiential view

Psychology and Marketing

Volumn 23, Issue 11, 2006, Pages 927-959

  Chang, Pao Long ^a   Chieng, Ming Hua ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

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EID: 33750905849     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20140     Document Type: Review

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