Internet shopping and buying behavior of college students

Services Marketing Quarterly

Volumn 27, Issue 2, 2006, Pages 123-138

  Lester, Deborah H ^a   Forman, Andrew M ^b   Loyd, Dolly ^c  

^a KENNESAW STATE UNIVERSITY   (United States)

^b HOFSTRA UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

Buying behavior; College students; Generation Y; Internet shopping; Web shopping

Indexed keywords

EID: 33746845225     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v27n02_08     Document Type: Review

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