Visualizing e-brand personality: Exploratory studies on visual attributes and e-brand personalities in Korea

International Journal of Human-Computer Interaction

Volumn 19, Issue 1, 2005, Pages 7-34

  Park, Su E ^a,b   Choi, Dongsung ^a   Kim, Jinwoo ^a  

^a Yonsei University   (South Korea)

^b Seoul Women University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EXPLORATORY STUDIES; FUTURE RESEARCH DIRECTIONS; ON-LINE SERVICE; ONLINE MARKETS; ONLINE PRODUCTS; PERSONALITY DIMENSIONS; VISUAL ATTRIBUTES; VISUAL DESIGN;

ADHESION; ONLINE SYSTEMS;

WEBSITES;

EID: 27644499483     PISSN: 10447318     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327590ijhc1901_3     Document Type: Article

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