The visitors behavioral consequences of experiential marketing: An empirical study on Taipei Zoo

Journal of Travel and Tourism Marketing

Volumn 21, Issue 1, 2006, Pages 47-64

  Tsaur, Sheng Hshiung ^a   Chiu, Yi Ti ^b   Wang, Chih Hung ^a  

^a NATIONAL CHIAYI UNIVERSITY   (Taiwan)

^b CHINESE CULTURE UNIVERSITY   (Taiwan)

Author keywords

Behavioral intention; Emotion; Experiental marketing; Satisfaction; Visitor

Indexed keywords

EID: 34447267487     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v21n01_04     Document Type: Article

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