The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers

Journal of International Consumer Marketing

Volumn 22, Issue 1, 2009, Pages 5-17

  Sung, Yongjun ^a   Kim, Jooyoung ^b   Jung, Jong Hyuok ^c  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c SYRACUSE UNIVERSITY   (United States)

Author keywords

Affect; And loyalty; Brand personality; Brand trust; Korean consumers

Indexed keywords

EID: 77951435450     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530902844907     Document Type: Article

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