Brand power revisited: Measuring brand equity in cyber-space

Journal of Product and Brand Management

Volumn 14, Issue 1, 2005, Pages 49-56

  Na, Woon Bong ^a   Marshall, Roger ^b  

^a Kyung Hee University   (South Korea)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Brand equity; Internet

Indexed keywords

EID: 19944364519     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510583743     Document Type: Article

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