Retail environment, self-congruity, and retail patronage: An integrative model and a research agenda

Journal of Business Research

Volumn 49, Issue 2, 2000, Pages 127-138

  Sirgy, M Joseph ^a   Grewal, Dhruv ^b   Mangleburg, Tamara ^c  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b BABSON COLLEGE   (United States)

^c FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034238588     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00009-0     Document Type: Article

References (76)

1. Alba, Joseph W., and Hutchinson, J. Wesley: Dimensions of consumer expertise. Journal of Consumer Research 13 (March 1987): 411-454.
2. Allport, G. W.: Becoming: Basic Considerations for a Psychology of Personality, Yale University Press, New Haven, CT. 1943.
3. Baker, Julie, Grewal, Dhruv, and Parasuraman, A.: The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science 22 (1994): 328-339.
4. Bateson, John E. G., and Hui, Michael K. M.: Crowding in the service environment, in Creativity in Services Marketing, M. Venkatesan, Diane Schmalensee, and C. Marshall, eds., The American Marketing Association, Chicago, IL. 1986.
5. Bateson, John E. G., and Hui, Michael K. M.: The ecological validity of photographic slides and videotapes in simulating the service setting. Journal of Consumer Research 19 (September 1992): 271-281.
6. Bellenger, Danny N., Steinberg, Earle, and Stanton, Wilbur W.: The congruence of store image and self-image. Journal of Retailing 52 (Spring 1976): 17-32.
7. Bellizzi, Joseph A., Crowley, Ayn E., and Hasty, Ronald W.: The effects of color in store design. Journal of Retailing 59 (Spring 1983): 21-45.
8. Bitner, Mary Jo: Consumer responses to the physical environment in service settings, in Creativity in Services Marketing, M. Venkatesan, Diane Schhmalensee, and Claudia Marshall, eds., The American Marketing Association, Chicago, IL. 1986, pp. 89-93.
9. Bitner, Mary Jo: Evaluating service encounters: The effects of physical surroundings and employee responses. Journal of Marketing 54 (April 1990a): 69-82.
10. Bitner, Mary Jo: Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing 54 (April 1990b): 57-71.
11. Brucks, Merrie: The effects of product class knowledge on information search behavior. Journal of Consumer Research 12 (June 1985) 1-16.
12. Chaiken, Shelley: Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology 39 (1980): 752-766.
13. Chebat, Jean-Charles, Gelinas-Chebat, Claire, and Vanisky, Alexander: Impact of waiting attributions and consumers mood on perceived quality. Journal of Business Research 34 (1995): 191-196.
14. Claiborne, C. B., and Sirgy, Joseph: Self-congruity as a model of attitude formation and change: Conceptual review and guide for future research, in Developments in Marketing Science, vol. 13, B. J. Dunlap, ed., Academy of Marketing Science, Cullowhee, NC. 1990, pp. 1-7.
15. Cohen, Joel B., and Basu, Kunal: Alternative models of categorization: Toward a contingent processing framework. Journal of Consumer Research 13 (March 1987): 455-472.
16. Cooley, C. H.: Human Nature and the Social Order, Charles Scribner and Sons, New York. 1902.
17. Dodds, William B., Monroe, Kent B., and Grewal, Dhruv: The effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research 28 (August 1991): 307-319.
18. Dolich, Ira J.: Congruence relationship between self-image and product brands. Journal of Marketing Research 6 (February 1969): 80-84.
19. Dornoff, R. J., and Tatham, R. L.: Congruence between personal image and store image. Journal of Marketing Research Society 14 (1972): 45-52.
20. Dube, Laurette, Chebat, Jean-Charles, and Morin, Sylvie: The effects of background music on consumers desire to affiliate in buyer-seller interactions. Psychology & Marketing 12 (July 1995): 305-319.
21. Ericksen, Mary Kay, and Sirgy, M. Joseph: Achievement motivation and clothing behavior of working women: A self-congruity analysis. Journal of Social Behavior and Personality 4 (1989): 307-326.
22. Ericksen, Mary Kay, and Sirgy, M. Joseph: Employed females' clothing preference, self-congruity, and career anchorage. Journal of Applied Social Psychology 22 (1992): 208-422.
23. Evans, Franklin: Automobiles and self-imagery: Comment. Journal of Business 41 (October 1968): 445-459.
24. Green, P. E., Maheshwan, A., and Rao, V. R.: Self-concept and brand preference: An empirical application of multidimensional scaling. Journal of Marketing Research Society 4 (1969): 343-360.
25. Grubb, E. L., and Grathwohl, Harrison L.: Consumer self-concept, symbolism, and market behavior: A theoretical approach. Journal of Marketing 31 (October 1967): 22-27.
26. Hirschman, Elizabeth: Retail research and theory, in Review of Marketing, Ben M. Enis and Kenneth J. Roering, eds., American Marketing Association, Chicago, IL. 1981.
27. Hong, Jae W., and Zinkhan, George M.: Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode. Psychology and Marketing 12 (January 1995): 53-77.
28. Hui, Michael K., and Bateson, John E. G.: Perceived control and the effects of crowding and consumer choice on the service experience. Journal of Consumer Research 18 (September 1991) 174-185.
29. James, William: The Principles of Psychology, Holt, New York. 1890.
30. Johar, J. S., and Sirgy, M. Joseph: Positioning models in marketing: Toward a normative-integrated model. Journal of Business and Psychology 3 (1989): 475-485.
31. Johar, J. S., and Sirgy, M. Joseph: Value expressive versus utilitarian appeals: When and why to use which appeal. Journal of Advertising 20 (September 1991): 23-34.
32. Kiecker, Pamela, and Hartman, Cathy L.: Purchase pal use: Why buyers choose to shop with others, in 1993 AMA Winter Educators' Conference Proceedings, American Marketing Association, Chicago, IL. 1993, pp. 378-384.
33. Lecky, P.: Self-Consistency: A Theory Personality, Island Press, New York. 1945.
34. Malhotra, N. K.: A scale to measure self-concepts, person concepts and product concepts. Journal of Marketing Research 18 (November 1981): 454-464.
35. Malhotra, N. K.: Self-concept and product choice: An integrated perspective. Journal of Economic Psychology 9 (1988): 1-28.
36. Mangleburg, Tamara, Sirgy, M. Joseph, Grewal, Dhruv, Hatzios, Maria, Axsom, Danny, and Bogel, Trina: The moderating effect of prior experience in consumers' use of user-image based versus utilarian cues in brand attitude. Journal of Business and Psychology 13 (Fall 1998): 101-113.
37. Markus, Hazel, and Nurius, Paula: Possible selves. American Psychologist 4 (1986): 954-969.
38. Martin, Warren S. and Joseph Bellizzi: An analysis of congruous relationships between self-image and product images. Journal of the Academy of Marketing Science 10 (Fall 1982):473-489.
39. Martineau, Pierre: The personality of the retail store. Harvard Business Review 36 (January-February 1958): 47-55.
40. Mead, G. H.: Mind, Self, and Society, University Press, Chicago, IL. 1934.
41. Milliman, Ronald E.: Using background music to affect the behavior of supermarket shoppers. Journal of Marketing 46 (Summer 1982): 86-91.
42. Onkvisit, Sak, and Shaw, John J.: Self-concept and image congruence: Some research and managerial implications. Journal of Consumer Marketing 4 (Winter 1987): 15-25.
43. Onkvisit, Sak, and Shaw, John J.: Consumer Behavior: Strategy and Analysis, MacMillan College Publishing, New York. 1994, pp. 133-164.
44. Park, Whan, Jaworski, Bernard J., and MacInnis, Deborah J.: Strategic brand concept-image management. Journal of Marketing 50 (October 1986): 135-145.
45. Petty, Richard, and Cacioppo, John T.: Communication and Persuasion: Central and Peripheral Routes to Attitude Change, Springer-Verlag, New York. 1986.
46. Petty, Richard, Cacioppo, John T., and Schumann, David: Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research 10 (September 1983): 135-146.
47. Ross, Ivan: Self-concept and brand preference. Journal of Business of the University of Chicago 44 (1971): 38-50.
48. Samli, A. Coskun: Retail Marketing Strategy: Planning, Implementation, and Control, Quorum Books, Westport, CT. 1989.
49. Samli, A. Coskun, and Sirgy, M. Joseph: A multidimensional approach to analyzing store loyalty: A predictive model, in The Changing Marketing Environment: New Theories and Applications, Ken Bernhardt and Bill Kehoe, eds., American Marketing Association, Chicago, IL. 1981, pp. 113-116.
50. Samli, A. Coskun, and Sirgy, M. Joseph: Evolution of retail competition: The strategic marketing perspective, in Retailing: Its Present and Future, Robert King, ed., Academy of Marketing Science, Charleston, SC. 1988, pp. 1-5.
51. Sirgy, M. Joseph: Self-Concept in Consumer Behavior, unpublished Ph.D. thesis, Department of Psychology, University of Massachusetts at Amherst. 1979.
52. Sirgy, M. Joseph: Self concept in relation to product preference and purchase intention, in Developments in Marketing Science, vol. 3, V. V. Bellur, ed., Academy of Marketing Science, Marquett, MI. 1980, pp. 350-354.
53. Sirgy, M. Joseph: Self-concept in consumer behavior: A critical review. Journal of Consumer Research 9 (December 1982a): 287-300.
54. Sirgy, M. Joseph: Self-image/product-image congruity and purchase motivation: A role playing experiment. Proceedings of the American Psychological Association, Consumer Psychology Division (1982b): 90.
55. Sirgy, M. Joseph: Self-image/product image congruity and consumer decision making. International Journal of Management 2 (1985a): 49-63.
56. Sirgy, M. Joseph: Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research 13 (June 1985b): 195-206.
57. Sirgy, M. Joseph: Self-Congruity: Toward a Theory of Personality and Cybernetics, Praeger, New York. 1986.
58. Sirgy, M. Joseph: The moderating role of response mode in consumer self-esteem/self-consistency effects, in 1987 AMA Winter Educators' Conference, Russell Belk et al., eds., American Marketing Association, Chicago, IL. 1987, pp. 50-55.
59. Sirgy, M. Joseph: Self-cybernetics: Toward an integrated model of self-concept processes. Systems Research 7 (1990): 19-32.
60. Sirgy, M. Joseph, and Danes, Jeffery: Self-image/product-image congruence models: Testing selected models, in Advances in Consumer Research, vol. 9, Andrew Mitchell, ed., Association for Consumer Research, Ann Arbor, MI. 1982, pp. 556-561.
61. Sirgy, M. Joseph, and Johar, S.: Measures of product value-expressiveness: An initial test of reliability and validity, in Proceedings of the Division of Consumer Psychology, American Psychological Association, 1985 Annual Convention, Wayne D. Hoyer, ed., and published for Division 23 by Bruce Lammers and Sonja Marchand, California State University at Northridge, Northridge, CA. 1985a, pp. 99-103.
62. Sirgy, M. Joseph, and Johar, S.: Self-congruity models versus multiattribute attitude models: When to use which positioning model, in 1985 AMA Educators' Proceedings, Robert F. Lusch, et al., eds., American Marketing Association, Chicago, IL. 1985b, pp. 11-15.
63. Sirgy, M. Joseph, and Samli, A. C.: A path analytic model of store loyalty involving self-concept, store image, socioeconomic status, and geographic loyalty. The Journal of the Academy of Marketing Science 13 (Summer 1985): 265-291.
64. Sirgy, M. Joseph, and Samli, A. C.: Self-congruity versus socioeconomic status: Predictors of patronage of upscale and downscale stores, in The Cutting Edge: Proceedings of the Store Patronage Conference, William Darden, ed., Department of Marketing, Louisiana State University, Baton Rouge, LA. 1989a, pp. 35-45.
65. Sirgy, M. Joseph, and Samli, A. C.: The store loyalty concept: Dimensions and measurement, in Retail Marketing Strategy, A. C. Samli, ed., Greenwood Press, Westport, CT. 1989b, pp. 279-305.
66. Sirgy, M. Joseph, Samli, A. C., Bahn, Kenneth, and Varvoglis, Theofanis: Affective social congruity and store patronage, in Developments in Marketing Science, vol. 8, Naresh Malhotra, ed., Academy of Marketing Science, Atlanta, GA. 1985a, pp. 7-11.
67. Sirgy, M. Joseph, Samli, A. C., Bahn, Kenneth, and Varvoglis, Theofanis: Self-concept and retail strategy, in Developments in Marketing Science, vol. 8, Naresh Malhotra, ed., Academy of Marketing Science, Atlanta, GA. 1985b, pp. 2-6.
68. Sirgy, M. Joseph, Samli, A. C., Bahn, Kenneth, and Varvoglis, Theofanis: Congruence between store image and self-image, in Retail Marketing Strategy, A. C. Samli, ed., Greenwood Press, Westport, CT. 1989, pp. 207-219.
69. Sirgy, M. Joseph, Johar, S., Samli, A. C., and Claiborne, C. B.: Self-congruity versus functional congruity: Predictors of consumer behavior. Journal of the Academy of Marketing Science 19 (Fall 1991): 363-375.
70. Sirgy, M. Joseph, and Johar, S., and Claiborne, C. B.: Self-concept motivation as mediator between self-congruity and attitude/intention, in Developments in Marketing Science, vol. 15, V. L. Critten, ed., Academy of Marketing Science, Chestnut Hill, MA. 1992, pp. 402-406.
71. Stern, Bruce L., Bush, Ronald F., and Hair, Joseph F.: The self-image/store image matching process: An empirical test. Journal of Business 50 (January 1977): 63-69.
72. Sujan, Mita: Consumer knowledge: Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research 12 (June 1985): 32-46.
73. Varvoglis, Theofanis: Activation of Self-image in a Store Setting and during Television Viewing, Doctoral Dissertation, Virginia Tech, Blacksburg, VA. 1987.
74. Varvoglis, Theofanis, and Sirgy, M. Joseph: The interrelationship between utilitarian and value-expressive store image attributes, in Developments in Marketing Science vol. 7, Jay D. Lindquist, ed., Academy of Marketing Science, Kalamazoo, MI. 1984. pp 27-31.
75. Ward, James C.: Measuring the prototypicality and meaning of retail environments. Journal of Retailing (Summer 1992): 194-221.
76. Wood, W., and Kallgren, C. A.: Communicator attributes and persuasion: Recipients' access to attitude-relevant information in memory. Personality and Social Psychology Bulletin 14 (1988): 172-182.