Packaging places: Designing heritage trails using an experience economy perspective to maximize visitor engagement

Journal of Vacation Marketing

Volumn 13, Issue 1, 2007, Pages 45-58

  Hayes, Deborah ^a   MacLeod, Nicola ^b  

^a University of the Arts   (United Kingdom)

^b UNIVERSITY OF GREENWICH BUSINESS SCHOOL   (United Kingdom)

Author keywords

cultural tourism; experience economy; heritage trails; marketing

Indexed keywords

EID: 48549086204     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766706071205     Document Type: Article

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