The moderating effect of online purchase experience on the evaluation of online store attributes and the subsequent impact on market response outcomes

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 203-211

  Jin, Byoungho ^a   Park, Jin Yong ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Dong Eui University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 43249106794     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (38)