Don't Negate the Whole Field [1] (multiple letters)

Marketing Research

Volumn 15, Issue 2, 2003, Pages

  Malhotra, Naresh K ^a   King, Tracey ^a   Liefeld, John P ^b  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF GUELPH   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542501040     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Letter

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