Web equity: A framework for building consumer value in online companies

Journal of Consumer Marketing

Volumn 19, Issue 3, 2002, Pages 231-248

  Page, Christine ^a   Lepkowska White, Elzbieta ^a  

^a SKIDMORE COLLEGE   (United States)

Author keywords

Brand equity; Consumer behaviour; Internet; Product strategy; Relationship marketing

Indexed keywords

EID: 3142775973     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210426058     Document Type: Review

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