Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution

Psychology and Marketing

Volumn 24, Issue 5, 2007, Pages 421-444

  Lau, Kong Cheen ^a   Phau, Ian ^a,b  

^a CURTIN UNIVERSITY   (Australia)

^b Department of Research and Development ^*  (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34248345163     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20167     Document Type: Article

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