A new branch of advertising: Reviewing factors that influence reactions to product placement

Journal of Advertising Research

Volumn 49, Issue 4, 2009, Pages

  van Reijmersdal, Eva ^a   Neijens, Peter ^a   Smit, Edith G ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

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EID: 80052979757     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (86)

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