A study of factors affecting consumer evaluations and memory of product placements in movies

Journal of Current Issues and Research in Advertising

Volumn 22, Issue 2, 2000, Pages 31-40

  D’Astous, Alain ^a,b   Chartier, Francis ^c  

^a UNIVERSITY OF FLORIDA   (United States)

^b HEC MONTRÉAL   (Canada)

^c UNIVERSITÉ DE SHERBROOKE   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4544258732     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2000.10505106     Document Type: Article

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