Brand placement: A review

Journal of Current Issues and Research in Advertising

Volumn 20, Issue 2, 1998, Pages 31-49

  Karrh, James A ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002435316     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1998.10505081     Document Type: Article

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