Product placement in movies: The effect of prominence and mode on audience recall

Journal of Current Issues and Research in Advertising

Volumn 20, Issue 1, 1998, Pages 47-59

  Gupta, Pola B ^a   Lord, Kenneth R ^b  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

^b NIAGARA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002610776     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1998.10505076     Document Type: Article

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