And now, a word from our sponsor-a look at the effects of sponsored content and banner advertising

Journal of Advertising

Volumn 32, Issue 2, 2003, Pages 17-32

  Becker Olsen, Karen L ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 2442588645     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639130     Document Type: Article

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