Consumers’ perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences

Journal of Current Issues and Research in Advertising

Volumn 19, Issue 1, 1997, Pages 37-50

  Gupta, Pola B ^a   Gould, Stephen J ^b  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038960419     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1997.10505056     Document Type: Article

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