Plugs versus placements: A comparison of alternatives for within-program brand exposure

Psychology and Marketing

Volumn 21, Issue 1, 2004, Pages 17-28

  Roehm, Michelle L ^a,c   Roehm Jr , Harper A ^b   Boone, Derrick S ^a  

^a WAKE FOREST UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

^c WAKE FOREST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442522419     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10113     Document Type: Article

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