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Journal of Promotion Management
Volumn 10, Issue 1-2, 2004, Pages 147-158
A comparison of product placements in movies and television programs: An online research study
Author keywords

Brand; Films; Movies; Product placements; Television
Indexed keywords

EID: 85011510929     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v10n01_10     Document Type: Article
Times cited : (20)
References (7)
  • 1
    • 0034358593 scopus 로고    scopus 로고
    • Verisimilitude or advertising? Brand appearances on prime-time television
    • Avery, Rosemary J., and Ferraro, Rosellina (2000, Winter). Verisimilitude or advertising? Brand appearances on prime-time television. Journal of Consumer Affairs, 34(2), 217-244.
    • (2000) Journal of Consumer Affairs , vol.34 , Issue.2 , pp. 217-244
    • Avery, R.J.1    Ferraro, R.2
  • 2
    • 0002225656 scopus 로고    scopus 로고
    • Moviegoers’ experiences and interpretations of brands in films revisited
    • DeLorme, Denise E., and Reid, Leonard N. (1999, Summer). Moviegoers’ experiences and interpretations of brands in films revisited. Journal of Advertising, 28(2), 71-95.
    • (1999) Journal of Advertising , vol.28 , Issue.2 , pp. 71-95
    • DeLorme, D.E.1    Reid, L.N.2
  • 3
    • 0041160904 scopus 로고    scopus 로고
    • Product placements in movies: A cross-cultural analysis of austrian, french, and american consumers’ attitudes toward this emerging international medium
    • Gould, Stephen J., Gupta, Pola B., and Grabner-Krauter, Sonja (2000, Winter). Product placements in movies: A cross-cultural analysis of Austrian, French, and American consumers’ attitudes toward this emerging international medium. Journal of Advertising, 29(4), 41-58.
    • (2000) Journal of Advertising , vol.29 , Issue.4 , pp. 41-58
    • Gould, S.J.1    Gupta, P.B.2    Grabner-Krauter, S.3
  • 4
    • 0002610776 scopus 로고    scopus 로고
    • Product placement in movies: The effect of prominence and mode on audience recall
    • Gupta, Pola B., and Lord, Kenneth R. (1998). Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20(1), 47-59.
    • (1998) Journal of Current Issues and Research in Advertising , vol.20 , Issue.1 , pp. 47-59
    • Gupta, P.B.1    Lord, K.R.2
  • 5
    • 85011442245 scopus 로고    scopus 로고
    • Brand recognition: Entity to evaluate worth of product placement
    • Graser, Marc (2003, June 9). Brand recognition: Entity to evaluate worth of product placement. Daily Variety, 279(44), 5.
    • (2003) Daily Variety , vol.279 , Issue.44 , pp. 5
    • Graser, M.1
  • 6
    • 84953106635 scopus 로고
    • Should product placement in movies be banned?
    • Ong, Beng Soo, and Meri, David (1994). Should product placement in movies be banned?Journal of Promotion Management, 2(3/4), 159-175.
    • (1994) Journal of Promotion Management , vol.2 , Issue.3-4 , pp. 159-175
    • Ong, B.S.1    Meri, D.2
  • 7
    • 0036925825 scopus 로고    scopus 로고
    • Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude
    • Russell, Cristel Antonia (2002, December). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29(3), 306-318.
    • (2002) Journal of Consumer Research , vol.29 , Issue.3 , pp. 306-318
    • Russell, C.A.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.