Product placements in movies: A cross-cultural analysis of austrian, french and american consumers’ attitudes toward this emerging, international promotional medium

Journal of Advertising

Volumn 29, Issue 4, 2000, Pages 41-58

  Gould, Stephen J ^a   Gupta, Pola B ^b   Grabner Kräuter, Sonja ^c  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF NORTHERN IOWA   (United States)

^c UNIVERSITY OF KLAGENFURT   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041160904     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673623     Document Type: Article

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