Viewers' recognition of brands placed within a film

International Journal of Advertising

Volumn 15, Issue 2, 1996, Pages 140-151

  Babin, Laurie A ^a   Carder, Sheri Thompson ^b  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b Lake City Community College   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859252030     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1996.11104643     Document Type: Article

References (21)

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