More than meets the eye: Investigating the hidden impact of brand placements in television magazines

International Journal of Advertising

Volumn 26, Issue 4, 2007, Pages 477-503

  Matthes, Jörg ^a   Schemer, Christian ^a   Wirth, Werner ^a  

^a UNIVERSITY OF ZURICH   (Switzerland)

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EID: 39049134912     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2007.11073029     Document Type: Article

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