Viewers’ evaluations of product placements in movies: Public policy issues and managerial implications

Journal of Current Issues and Research in Advertising

Volumn 22, Issue 2, 2000, Pages 41-52

  Gupta, Pola B ^a   Balasubramanian, Siva K ^b   Klassen, Michael L ^a  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039912780     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2000.10505107     Document Type: Article

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