Meet the parents: A parents' perspective on product placement in children's films

Journal of Business Ethics

Volumn 80, Issue 2, 2008, Pages 289-304

  Hudson, Simon ^a   Hudson, David ^b   Peloza, John ^c  

^a UNIVERSITY OF CALGARY   (Canada)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

^c SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Advertising ethics; Children; Marketing ethics; MES; Parents; Product placement

Indexed keywords

EID: 44149120077     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-007-9421-5     Document Type: Article

References (56)

1. Abelson, J.: (2005), 'Brands Line Up for Roles in Video Games'. Financial Post December 9, FP8
2. American Psychological Association: (2004), 'Report of the APA Task Force on Advertising and Children', February 20
3. American Academy of Pediatrics: (1995), Children, Adolescents, and Advertising. Committee on Communications, American Academy of Pediatrics. Pediatrics 95:295-297
4. Argan M., M. N. Velioglu, M. T. Argan: (2007), Audience Attitudes Towards Product Placement in Movies: A Case from Turkey. Journal of American Academy of Business 11(1):161-167
5. Atkin C., M. Block: (1983), Effectiveness of Celebrity Endorsers. Journal of Advertising Research 23(1):57-61
6. Avery R. J., R. Ferraro: (2000), Verisimilitude or Advertising? Brand Appearances on Prime-time Television. Journal of Consumer Affairs 34(2):217-245
7. Auty S., C. Lewis: (2004), Exploring Children's Choice: The Reminder Effect of Product Placement. Psychology & Marketing 21(9):697
8. Balasubramanian S. K., J. A. Karrh., H. Patwardhan: (2006), Audience Response to Product Placements. An Integrated Framework and Future Research Agenda. Journal of Advertising 35(3):115-141
9. Barry T. E.: (1980), A Framework for Ascertaining Deception in Children's Advertising. Journal of Advertising 9(1):11-18
10. Bhattacharya C. B., S. Sen: (2003), Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies. Journal of Marketing 67(2):76-88
11. Brennan S., P. J. Rosenberger III, V. Hementera: (2004), Product Placement in Movies: An Australian Consumer Perspective on Their Ethicality and Acceptability. Marketing Bulletin 15:1
12. Burr P. L., R. M. Burr: (1976), Television Advertising to Children: What Parents are Saying About Government Control. Journal of Advertising 5(4):37
13. Commercial Alert: (2003), 'Request For Investigation of Product Placement', Letter from Executive Director Gary Ruskin to the Federal Trade Commission, September 30, Portland OR
14. Comstock G., H. Paik: (1991), Television and the American Child. Academic Press, New York
15. Crosby L. A., S. L. Grossbart: (1984), Parental Style Segments and Concern About Children's Food Advertising. Current Issues & Research in Advertising 7(1):43-64
16. d'Astous A., N. Ségun: (1999), Consumer Reactions to Product Placement Strategies in Television Sponsorship. European Journal of Marketing 33(9/10):896-910
17. Derbyshire D.: (2006), Call to Ban Junk Food Ads Before Watershed. The Weekly Telegraph June 21-27:9
18. Distefan J. M., J. P. Pierce, E. A. Gilpin: (2004), Do Favorite Movie Stars Influence Adolescent Smoking Initiation?. American Journal of Public Health 94(7):1239-1244
19. Englehardt T.: 1987, 'Children's Television: The Shortcake Strategy', in T. Gitlin (ed.), Watching Television (Pantheon, New York), pp. 680110
20. Giacalone R. A., K. Paul, C. L. Jurkiewicz: (2005), A Preliminary Investigation into the Role of Psychology in Consumer Sensitivity to Corporate Social Performance, Journal of Business Ethics 58(4):295-305
21. Gibson B., J. Maurer: (2000), Cigarette Smoking in Movies: The Influence of Product Placement on Attitudes Toward Smoking and Smokers. Journal of Applied Social Psychology 30: 1457-1473
22. Gould S. J., P. B. Gupta, S. Grabner-Krauter: (2000), Product Placements in Movies: A Cross-Cultural Analysis of Australian, French and American Consumers' Attitudes Towards this Emerging, International Promotional Medium. Journal of Advertising 29(4):41-58
23. Gupta P. B., S. J. Gould: (1997), Consumers' Perceptions of the Ethics and Acceptability of product Placement in Movies: Product Category and Individual Differences. Journal of Current Issues and Research in Advertising 19(1):37-50
24. Gupta P. B., K. R. Lord: (1998), Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall. Journal of Current Issues and Research in Advertising 20: 47-59
25. Hall E.: (2004), Young Consumers Receptive to Movie Product Placement. Advertising Age 75(13):8
26. Hudson S., D. Hudson: (2006), Branded Entertainment: A New Advertising Technique, or Product Placement in Disguise. Journal of Marketing Management 22(5-6):489-504
27. Hyman M. R.: (1996), A Critique of the Multidimensional Ethics Scale. Journal of Empirical Generalizations in Marketing Science 1: 1-35
28. International Association of Consumer Food Organizations (IACFO): (2003), 'Broadcasting Bad Health'. A report by IACFO for the World Health Organization, July
29. Karrh J. A., K. B. McKee, C. J. Pardun: (2003), Practitioners' Evolving Views on Product Placement Effectiveness. Journal of Advertising Research 43(2):138-49.
30. Kraak V.: (1998), How Marketers Reach Young Consumers: Implications for Nutrition Education and Health Promotion Campaigns. Family Economics and Nutrition Review 11(4):31-42
31. Krider R. E.: (2006), Research Opportunities at the Movies. Marketing Science, 25(6):662-664
32. Kunkel D.: (1988), The Evolution of Children's Television Regulatory Policy. Journal of Broadcasting and Electronic Media 31(Fall):367-389
33. Laczniak, R. N. and K. M. Palan: 2004, 'Under the Influence', Marketing Research Spring, 35-39
34. Law S., K. A Braun: (2000), I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers. Psychology & Marketing 17(12):1059
35. Moore E. S.: (2004), Children and the Changing World of Advertising. Journal of Business Ethics 52(2):161-167
36. Morton C. R., M. Friedman: (2002), I Saw it in The Movies: Exploring the Link Between Product Placement Beliefs and Reported Usage Behaviour. Journal of Current Issues and Research in Advertising 24(2):33-40
37. Nebenzahl I. D., D. Jaffe: (1998), Ethical Dimensions of Advertising Executions. Journal of Business Ethics 17(7):805-815
38. Ofcom: 2005, 'Food Advertising in Context', at http://www.ofcom.org.uk/ research July 20
39. Piaget J.: (1970), The Stages of the Intellectual Development of the Child, In: P. H. Mussen (ed), Readings in Child Development and Psychology. Harper and Row, New York
40. PQ Media (2005), Product Placement Spending in Media 2005. PQ Media LLC March
41. Raju P. S., S. C. Lonial: (1989), Advertising to Children: Findings and Implications. Current Issues and Research in Advertising 12:231-274
42. Reidenbach R. E., D. P. Robin.: (1988), Some Initial Steps Towards Improving the Measurement of Ethical Evaluations of Marketing Activities. Journal of Business Ethics 7(11):871-879
43. Reidenbach R. E., D. P. Robin.: (1990), Towards the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics. Journal of Business Ethics 9(8):639-653
44. Roberts D., U. Foehr, V. Rideout, M. Brodie: (1999): Kids & Media @ The New Millennium: A Comprehensive National Analysis of Children's Media Use. Kaiser Family Foundation, Menio Park, CA
45. Russell C. A.: 2002, 'Investigating the Effectiveness of Product Placement in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude', Journal of Consumer Research, 29 (December), 306-318
46. Sargent J. D., M. L. Beach, A. M. Adachi-Mejia, J. J. Gibson, L. T. Titus-Ernstoff, C. P. Carusi, S. D. Swain, T. F. Heatherton, M. A. Dalton: (2005), Exposure to Movie Smoking: Its Relation to Smoking Initiation Among US Adolescents. Pediatrics 116(5):1183-1191
47. Schneider L. P., T. B. Cornwell: (2005), Cashing in on Crashes via Brand Placement in Computer Games. International Journal of Advertising 24(3):321-343
48. Simpson P. M., G. Brown, R. E. Widing II: (1998), The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables. Journal of Business Ethics 17(2):125-136
49. Smith C. N., E. Cooper-Martin: (1997), Ethics and Target Marketing. Journal of Marketing 61(3):1-21
50. Story M., S. French: (2004), Food Advertising and Marketing Directed at Children and Adolescents in the US. International Journal of Behavioral Nutrition and Physical Activity 1(3):1-17
51. Sutherland M.: (2006), Product Placement - Regulators Gone AWOL. International Journal of Advertising 25(1):107-110
52. Tiwsakul R., C. Hackley, I. Szmigin: (2005), Explicit, Non-Integrated Product Placement in British Television Programmes. International Journal of Advertising 24(1):95-111
53. Treise D., M. F. Weigold, J. Conna, H. Garrison: (1994), Ethics in Advertising: Ideological Correlates of Consumer Perceptions. Journal of Advertising 23(3):695-743
54. Walsh, D. and D. A. Gentile: (2002), 'Slipping Under the Radar: Advertising and the Mind'. in L. Riley and I. Obot (eds.), Drinking It In: Alcohol Marketing and Young People (Geneva, Switzerland, World Health Organization)
55. Ward S., D. B. Wackman: (1972), Television Advertising and Intra-Family Influence: Children's Purchase Influence Attempts and Parental Yielding. In: E. A. Rubenstein et al. (ed), Television and Social Behavior, vol. 4, Television in Day-to-Day Life: Patterns of Use. Washington, DC: US Department of Health, Education and Welfare
56. Young B. M., A. de Bruin, L. Eagle: (2003), Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand. Journal of Marketing Management 19(3-4):475-490