The influence of product-placement type & exposure time on product-placement recognition

International Journal of Advertising

Volumn 18, Issue 3, 1999, Pages 323-337

  Brennan, Ian ^a   Dubas, Khalid M ^a   Babin, Laurie A ^b  

^a FAYETTEVILLE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347697242     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104764     Document Type: Article

References (22)

1. Babin, L.A., & Carder, S.T., (1996a) ‘Advertising via the box office: is product placement effective?’, Journal of Promotion Management.; 3,(1/2), 31–51.
2. Babin, L.A., & Carder, S.T., (1996b) ‘Viewers' recognition of brands placed within a film’, International Journal of Advertising 15, 140–151.
3. Bettman, J.R., (1979) ‘Memory factors in consumer choice: a review’, Journal of Marketing, 43 (Spring), 37–53.
4. Bird, L., (1996) ‘A star is brewed as obscure beer scores hit with role in hit movie’, Wall street Journal, 8 July, B6.
5. Cohen, J., (1988) Statistical Power Analysis for the Behavioral Sciences (2nd edn.). Hillsdale, NJ: Lawrence Erlbaum.
6. Colford, S.W., & Magiera, M., (1991) ‘Products in movies: how big a deal’, Advertising Age, 62 (June), 12.
7. Darlin, D., (1995) ‘Junior Mints, I'm gonna make you a star’, Forbes, 6 November, 90–94.
8. Elliott, S., (1992) ‘Product placement is under attack’, New York Times, 2 September, D4.
9. Gupta, P.B., & Lord, K.R., (1998) ‘Product placement in movies: the effect of prominence and mode on audience recall’, Journal of Current Issues and Research in Advertising, 20(1), 47–59.
10. Jacobson, M.F., (1988) ‘The bull in “Bull Durham'“, New York Times, 23 December, 5.
11. Johnson, K.F., (1981) ‘Cinema advertising’, Journal of Advertising, 10 (December), 11–19.
12. Karrh, J. A., (1994) ‘Effects of brand placements in motion pictures’, In King, K.W., (ed.), Proceedings of the 1994 Conference of the American Academy of Advertising, 90–96. Athens, GA: American Academy of Advertising.
13. Karrh, J.A., (1995) ‘Brand placements in feature films: the practitioners' view’ In Madden C. S., (ed.) Proceedings of the 1995 Conference of the American Academy of Advertising, 182–188. Waco, TX: American Academy of Advertising.
14. Lipman, J., (1991) ‘Brand-name products are popping up in TV shows', Wall Street Journal, 19 February, Bl, B6.
15. McCarthy, P., (1998) ‘Adventures in tinsel town’, The Sydney Morning Herald, 17 January.
16. McClelland, G.H., & Judd, C.M., (1993) ‘Statistical difficulties of detecting interactions and moderator effects’ psychological Bulletin, 114(2), 376–390.
17. Murdock, G., (1992) ‘Branded images’, Sight and Sound, 2 (July), 18–19.
18. Ong, B. S., & Meri, D., (1994) ‘Should product placement in movies be banned?’, Journal of Promotion Management, 2(3/4), 159–175.
19. Reed, J. D., (1989) ‘Plugging away in Hollywood’, Time, 2 January, 103.
20. Steortz, E.M., (1987) ‘The cost efficiency and communication effects associated with brand name exposure within motion pictures’. Unpublished Master's thesis, The Florida State University.
21. Turcotte, S., (1995) ‘Gimme a Bud! The feature film product placement agency’. Unpublished master's thesis, University of Texas at Austin.
22. Vollmers, S., & Mizerski, R., (1994) ‘A review of an investigation into the effectiveness of product placements in films’, in King, K.W., (ed.), Proceedings of the 1994 Conference of the American Academy of Advertising, 97–102. Athens, GA: American Academy of Advertising.