Brand appearances on prime-time television

Journal of Current Issues and Research in Advertising

Volumn 22, Issue 2, 2000, Pages 1-15

  Ferraro, Rosellina ^a   Avery, Rosemary J ^b  

^a DUKE UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4444340852     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2000.10505104     Document Type: Article

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