When product placement goes wrong: The effects of program liking and placement prominence

Journal of Advertising

Volumn 37, Issue 1, 2008, Pages 89-98

  Cowley, Elizabeth ^a   Barron, Chris ^b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b Viva9 Performance Marketing ^*  (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42349090424     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370107     Document Type: Article

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