Effects of television brand placement on brand image

Psychology and Marketing

Volumn 24, Issue 5, 2007, Pages 403-420

  Van Reijmersdal, Eva A ^a   Neijens, Peter C ^a   Smit, Edith G ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34248348353     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20166     Document Type: Article

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