“Leaving on a (branded) jet plane”: An exploration of audience attitudes towards product assimilation in television content

Journal of Current Issues and Research in Advertising

Volumn 27, Issue 1, 2005, Pages 79-91

  Sheehan, Kim Bartel ^a   Guo, Aibing ^b  

^a UNIVERSITY OF OREGON   (United States)

^b China Daily ^*  (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749360435     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2005.10505175     Document Type: Article

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