Entertainment-education and elaboration likelihood: Understanding the processing of narrative persuasion

Communication Theory

Volumn 12, Issue 2, 2002, Pages 173-191

  Slater, Michael D ^a   Rouner, Donna ^a  

^a Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EDUCATION; MEDIA ROLE;

EID: 0036960580     PISSN: 10503293     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1468-2885.2002.tb00265.x     Document Type: Article

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