Adolescent brand consciousness and product placements: Awareness, liking and perceived effects on self and others

International Journal of Consumer Studies

Volumn 29, Issue 6, 2005, Pages 515-528

  Nelson, Michelle R ^a   McLeod, Laurie Ellis ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Adolescents; Brand consciousness; Consumer socialization; Media effects; Product placement; Third person perception

Indexed keywords

EID: 33749337658     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2005.00429.x     Document Type: Article

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