The "delicious paradox": Preconscious processing of product placements by children

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Volumn , Issue , 2003, Pages 117-136

  Auty, Susan ^a   Lewis, Charlie ^b  

^a LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

^b LANCASTER UNIVERSITY   (United Kingdom)

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EID: 84909378239     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609366     Document Type: Chapter

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