“I saw it in the movies”: Exploring the link between product placement beliefs and reported usage behavior

Journal of Current Issues and Research in Advertising

Volumn 24, Issue 2, 2002, Pages 33-40

  Morton, Cynthia R ^a   Friedman, Meredith ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29244458300     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2002.10505133     Document Type: Article

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